Blog

FitPros don’t be afraid to do it alone

RachelLHolmes : May 4, 2016 6:37 am : Blog

I am here in Turkey working on a fitness holiday
and there are very few, in fact zero UK peeps here
this time.
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Every time I post pictures on Facebook I get so many
of comments from people saying

“I want to come”

YEAH!

But they don’t book ?

They don’t come :-(
 

Is going on your own stopping you?

Stopping you from doing a ton of stuff?

Do you NOT take up opportunities
as you don’t feel confident to go alone
or network on your own?

NETWORKING IS KEY :-)

Although a very basic and classic form of marketing it’s still a crucial piece of attracting new customers to your business.

PLUS

When you put yourself out there magical things
always happen.

I’ve been on my own quite a bit this week in Turkey as there are no other UK Instructors here and no guests from the UK, so I have to make an effort to meet people and introduce myself, strike up conversations and get involved.

It is tempting to work away in my room on my lap top alone, but putting myself out there is where it’s at.

This week I have met a female Russian business owner,
A body builder who has invited me over to her gym, loads of new aerobics friends from all over Europe and a millionaire Swedish lady who owns the top gambling website in Europe..fascinating!

So, if you are thinking of going along to a networking meeting or a fancy a fitness holiday but feel a little bit apprehensive
about being on your own then GO GO GO,
forcing your self to network and make new contacts can be a real breath of fresh air.

Not only are there potential business contacts, new friends and fresh ideas but it’s a great boost for your own personal confidence and self esteem.

You can do it!

Rachel x

Follow my travels on Snapchat Rachel L Holmes

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Set your fitness classes on fire this week with top tips from Rachel Holmes

RachelLHolmes : May 3, 2016 7:34 am : Blog

We all know that Fitness is a people business… 

Screen Shot 2016-03-22 at 09.21.57To really succeed you have to love being with people, helping, sharing and serving – ensuring everyone has a great time

and positive experience.

Are you introducing people to each other in your
group, creating a community and going that extra mile?

Position yourself as an authority.

Lot’s of people go to Pilates classes because they love
the “caring and nurturing” aspect.

An exceptional Pilates teachers takes good care of
every individual.

Focusing on a client’s form, technique…every little detail is considered in Pilates.

I think, the general public regard a Pilates teacher as being highly qualified due to the attention to this detail.

Therefore take this principal and use in ALL classes.

Correct individuals, notice them in class, tweak their position.

NOTICE them.

LOVE them.

1. Give your clients minor corrections to position you as an authority. This makes clients feel like they are getting even more value from you. When you make these corrections, make it super important.

e.g When class members are doing lunges or squats you could try saying,

“Bring your left foot out 2 inches or slightly step forward a fraction, a little bit more scapulae retraction”…. small attention to detail.

2. Energy!!!!

The music will lift and energise the class and if you LOVE the music it will show throughout your session.

Choose the best music you can find and LIVE it and feel it.

3. One of the strongest human emotions is the desire to feel important.

Make your Clients FEEL Special, take a genuine interest in people.

4. Appreciate your class members.

Tell them how much you enjoy seeing them in class and congratulate them on their continued attendance.

6. Introduce class members to each other and
get a great group camaraderie going on.
Build Community.

7. Invite class members to events, social outings or even a coffee.
People LOVE to be invited to things even if it’s a 20minute coffee after class.

Your members will become part of a group and will keep coming back week after week.

I hope you found this post helpful!

Rachel,

Follow me on Snap Chat for behind the scenes

Rachel L Holmes

Screen Shot 2016-05-03 at 08.30.43

 

 

Have you trained in Fitness Pilates ?

Join my private group for live
workshop, exercise spotlight and
Fitness Pilates Masterminds.

Are you ready to join the UK’s Fastest
Growing Diet and Lifestyle
Club?
I am looking for passionate folks to join
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we have 3 structured income streams
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* Live classes and launches
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Myself and Kelly Reed-Bank personally
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Organising A Local Fitness Event

RachelLHolmes : April 25, 2016 6:22 am : Blog
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Are you ready to ignite this week?

 

Have you got a whole host of new ideas to unleash into the world?

 

Here is one that really puts you on the map

 

Planning your own local master class, fitness event
or organising a master class event in your area is a brilliant way to raise your profile.

 

 

Especially with all of the hype on social media it’s just brilliant for your PR, Brand and business.

 

 

Film the event and post clips on all social media sites, writing articles and posting them on your own website and on Facebook also helps build your credibility.

 

 

Build your profile on social media, posting lots of videos with you presenting your unique class ideas or clips of your talks.

 

 

Engaging with other Fitness Presenters and event organisers is a great way to get noticed, so network.

 

 

If you want to be a presenter & teach at conventions then start by organising you own local events – this is a fantastic way to get noticed and build your tribe and following.

 

 

ALL convention organisers are looking for new and fresh talent, who have a good following and are extremely active on social media and if they like what they see will invite you to present at their events. So reach out to them and tel them what you are doing and planning.

 

 

 

What to present?

1. Choose a topic that will motivate enthusiasts,club members and Instructors. Come up with YOUR own brand and style.

It could be a workout, masterclass or talk.

 

 

 

2. Set the date and time.

If it’s being held in your local club – get members to bring guests and non-members or hire a venue.

 

 

 

 

3. Create your marketing material.

Create stylish posters and flyers and email to everyone on your email list and mail out to your database.(All presenters are constantly trying to build their own database so always ask people for contact details).Use Facebook/Youtube/Twitter and your own Blog and website to promote.

 

 

 

 

4. Send a letter/email to potential sponsors.

Target local businesses in your area and email a letter to them asking them to sponsor your flyers and marketing material in exchange for promotion. Eg Local sports shop, local restaurant, takeaways, women’s clothes shop etc

 

 

 

 

5. Practise, Practise and then Practise some more.

Your teaching skills should be rehearsed and impeccable.

 *Send press releases to all local press and take photos on the day to send press releases to all Fitness magazines

 

 *Decide whether you would like to make the event a freebie for publicity or charge. All presenters when they start do many things for free to build up a name

 

 

On the Day

 


1. Welcome everyone personally as they register

 

2. Give away a registration pack containing your information, how to book you for another event, your biography and contact details

 

3. After the class thank everyone and tell them about the next event you have planned.?4. Make sure you film clips of the day, get testimonials and put on your Facebook profile.

 

The industry needs more new presenters with new ideas, so if you think you have what it takes………..

 

 

 

Have a great day

 

Love Rachel xxxx

 

Add me on Snap chat for tons of fun :-)

Rachel L Holmes.

 

 

 

 

 

Are YOU ready  for something new?

 

I am looking for Fitness Professionals

that want to Join Kick Start as a franchisee.

 

The business is growing with 3 separate income

streams – LIVE classes and launches, Online Programmes

and 1 – 2 – 1 coaching.

 

For more information click here 

Read about our successful Franchisees here who have taken the plunge are are 

ROCKING It

 

Laura Armada Buch

http://www.kickstartfatloss.net/meet-laura-armada-buch-ksfl-manager-ireland/

 

 

Kat and Lisa who have teamed up to offer Kick Start

http://www.kickstartfatloss.net/hear-kat-lisa-teamed-launch-ksfl-wiltshire/

 

Fab Kelly Ravenscroft in Sutton Coldfield

http://www.kickstartfatloss.net/kelly-ravenscroft/

 

 

 

Join Jayne Nicholls and I on are one day

BUILD YOUR BRAND Development day in London

Friday 20th May Click here for info

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The best of the best at IFS Winter Gardens 2016

RachelLHolmes : March 22, 2016 10:25 am : Blog

WOW what a weekend at the IFS Winter Gardens 2016…it was the busiest Blackpool EVER with record numbers.

Screen Shot 2016-03-22 at 09.40.37
Sessions were super busy. The energy was HIGH.
The atmosphere was incredible, lots of happy
vibes and positivity all around.
It really was a remarkable weekend.
The beautiful Winter Gardens were showcasing some amazing talent, classes, instructors and brands.
So, what was trending …. and what did I love
and get excited about :-)

Screen Shot 2016-03-22 at 10.21.39

***The Pound Rockout Workout with the Pound girls took the convention by storm,
the beats, the music, the drumming was so much fun.
Every session was full to capacity such an exciting and vibrant workout.

***Iconic Aerobics – (Shamless plug alert) here but I have never taught a class to so many people!
Over 500 folks joined Ceri, Steve and myself for our
freestyle hilo fun session, we all loved every minute.
THANK YOU for coming x

Screen Shot 2016-03-21 at 08.05.26

*** Yoga & Pilates sessions ran throughout the day
every session and EVERY class was full. The demand is SO high now
for these classes the rise in popularity is incredible.

Screen Shot 2016-03-21 at 08.01.09
***STEP as ever was pumping – all step classes in the Empress Ballroom were

HUGE and very buzzy.
Thanks for everyone that came to my book signing and Bucks Fizz on the Pure Energy stand :-) We had such a laugh
taking pics, sipping champs and signing the book
and we sold out!

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*** All the UK presenters rocked….

Jayne’s Freestyle Fitness Yoga was heaving, Katie Bulmer- Cooke’s Mummy Workout and Abs were packed to the wrafters,
Spinning was in high demand, Jo Ali was super popular as ever, Lydia Campbell Trigger Point Pilates rocked,
Convention favourite Stuart Harrop
brought the house down, as ever with his wit, humour and fab classes, Clubbercise was rammed, In Kelly’s Abs class there was literally NO room at all it was so jammed.
Screen Shot 2016-03-22 at 09.21.57
*** We loved meeting Tracey Mallett formally of Wolverhampton now residing in Pasadena, Ca and Booty Barre.
**** TOP ENERGY goes to Danny Rust and Bianca Karel.
**** Great to see Michael King and Malcolm Muirhead as fun and fabulous as ever.

****Jay Banks won PT Of the year
Jay is Based in Cambridge and has a thriving PT business
plus he owns KSFL Cambridge with wife Kelly
and we are all so proud of this amazing achievement.

READ HIS INTERVIEW HERE

Screen Shot 2016-03-21 at 07.53.03Screen Shot 2016-03-22 at 09.22.10
All in all it was a fantastic weekend and if you missed it then please take the early bird price for next year HERE.
Screen Shot 2016-03-22 at 09.23.46
The Chrysalis Team put together a flawless event
and one that I am extremely proud to present
at and enjoy taking part in the whole experience.

Huge big up to Steve Watson, Ceri Hannon, Lydia Hannon,
Sophie Watson, Michelle & Steve for bringing another
cracking event : -) Love You Guys

Let me know how you found the event and share your pics with me!
@RachelHolmes on Twitter

Thanks for reading, I can’t wait to see you all NEXT YEAR!

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Instructor Newsletter 21 January 2016

RachelLHolmes : January 21, 2016 8:26 am : Blog, Newsletter
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Instructor Newsletter

Are you ready for the next phase of your fitness business – whereabouts are you?

There are 3 stages to most community fitness businesses:

Stage 1 – Setting up community classes – building your name, your brand, your business.

Stage 2 – Employing other Instructors to teach your brand and expanding your business whilst you teach AND focus on building an online and passive income.

Stage 3 – Phasing yourself OUT of the majority of teaching and concentrating on online opportunities and managing your business rather than working in it constantly

Where about are you?

Are you ready to jump to the next level
Tweet me@RachelHolmes or add me on
Snapchat RachelLHolmes & Snap me
& I’d love to hear from you

*************************************************
This Weeks Audio Books Roundup

You know how much I love a good self-development book and audio so here are my current fave raves!

Again with so much travelling you really rack up the hours

I do tend to listen and read the same books several times, as I find every time I revisit each book I’m in a different mind space so I learn and pick out things I didn’t hear/read in the first place.

The Desire Map – Daniel LaPorte – Just loving the whole concept of this * I’m a huge Danielle LaPorte Fan

Grain Brain Dr William Davies

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2016 Conventions

Which Conventions are you attending in 2014? 

Portugal Transformation Weekend with Esther Shortt 26 – 29th February

Jenny Burrell’s Women On Fire Event

London 12 13th March

IFS Blackpool    18 – 20th  March 2013

Fitpro – 8-9th April

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Growing your list

If you truly want to create a passive income stream

Over on one of my Business Facebook groups 100 Instructors wrote down their goals for 2016. Nearly everyone said they would like to develop a passive income stream that works with their off line business (perhaps not in those words). 

Many Instructors dream of starting a membership site, or selling workout downloads online but where do you start? The first thing to do is start to grow your list. Your database or list is your lifeline and is the key to developing an online business whatever it may be.
You must begin today, growing a list of people with whom you regularly share your expertise.

Firstly, you need 150 people you communicate to regularly. You then need to grow that list to 1500 and then to 15,000. Be careful though, simply growing the list volume is not the key. It’s about people who know you and care about what you say. Internet marketers with 150,000 strangers they send unsolicited email to is not the goal. Brilliant Fitness Marketers who have super successful online businesses, help people on their lists with free information, support, help and advice. They build relationships with the people on their lists, which I feel is where many Internet Gurus fall down. There is no relationship; it’s plain to see they have no interest in the people they mail.

Fitness is a people business and that needs to be reflected in your online business however small it is right now. If you want to grow, then be yourself, be genuine and promote that aspect.

The two simple ways to get people on your list:

People swap their contact details for a high value learning gift  (eg. They download an eBook from your site or a free download workout or a free class pass or a 10minute phone coaching call).
People give you their contact details after listening to you speak live or teach, via webinar or through some video cast (eg. You tube).
When you grow your list from these genuine touch points your list is educated, engaged and likely to come to your invitations and do something with an open mind.

Four keys to growing your list:

Keep creating fans. You don’t own subscribers and people always move in and out of your world. Always grow your list. Don’t be offended if people unsubscribe. You don’t want to be sending newsletters to someone who isn’t interested.

Send valuable interesting content all the time. Send out high quality communications with rich, usable content.

Be consistent. If you say your newsletter comes out every Thursday then make sure it does.

And a bonus thought…

Most of all, have fun honouring the relationship.
Enjoy growing your list and enjoying writing articles and newsletters. It really shows in your writing when you clearly enjoy sharing and helping others.
Your  Marketing Message – THINK before you update your Facebook status, Tweet or send an email newsletter or Snapchat

Whether you think about it or give it that much thought, everything you write on Facebook or Twitter is shouting and promoting your personal brand. So, the next time you update your status or tweet on Twitter or send your newsletter out, think about it carefully. Your marketing message is the bridge that connects your business to the outside world. Even on your busiest, craziest day, you must filter out the madness happening behind the scenes and deliver your message in a clear, compelling way that gets results.

So, how can you do this in a quick and easy way? The next time you sit down to craft your next marketing message — whether it’s for an email broadcast, a Tweet, Facebook update or a video, ask yourself these FOUR questions.

QUESTION 1: “Who is your audience?”

Have you ever heard of a business owner who didn’t want everyone to love their product? Even when we know we should have a target market, it’s tempting to want to cater to the masses and eventually win them over. But usually when you try to please them all, you end up engaging no one — and this rings especially true when it comes to marketing copy.
Before you write down a word, you should know WHO your audience is. Many writers, dancers, singers and actors — those in expressive, creative fields — are often advised to zero-in on one person in the audience and perform for that individual. That way, you know you’re connecting with one person, and there’s a good chance others will perk up for your message as well. Try this exercise for yourself and see how much it helps.

QUESTION 2: “What do they want?”

Once you’ve got an image or idea of that one person reading your marketing message, try to think of what they need. And think outside of your product on this one ;). If it’s Monday, maybe they’ve got the post weekend blues and need some inspiration. A new mum might need a laugh. Think of all types of needs that this person might have, like assurance, relief, hope, fun, connection, to name just a few.
Don’t limit yourself. Even just having a few different needs of your audience floating around in your head while you write will help.

QUESTION 3: “How can you meet their needs?”

Brainstorming potential needs of your target market can make it easy to come up with your “angle” — the decisive way in which you’ll appeal to your audience.
From a marketing perspective, you want to be able to match your audience’s needs with your product/services/classes. But if you can’t set up a perfect match, its okay — just be sure to satisfy the need.  So, if you like the idea of offering a little inspiration to your readers in your Monday morning broadcast, be sure to deliver inspiration.

QUESTION 4: “What next step do you want them to take?”

It’s funny how many people forget to make this part clear in their marketing messages.

As much as you want your readers to opt-in to your ezine, become a fan on Facebook, attend your class and buy your product, you MUST focus on only ONE “call-to-action”!
Good luck with your writing and make sure your personality shines through on all of your marketing messages Tweet me, I LOVE to hear your views and opinions @RAchelHolmes
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Rachel’s Business Builder 2016
The A to Z of How To Take On A Virtual Assistant




Are you fed up with running around,

chasing your tail
doing admin jobs, social media and
everything else in between?
 
 
Are you getting stuck in a time suck and
cannot move forward with your
business plans as you are so busy spinning plates?


Do you know how EASY it easy to take on a
Virtual Administrator for
even a few hours per week to ease the work load
and enable you to
do the things you LOVE?
 



There are AMAZINGLY talented
VA’s who live and operate in the Philippines,
India and other parts of the world.
 
 
They are qualified to degree level or higher
and speak perfect English and can seriously
help you scale your fitness business admin.


Do you think it will take too much time to train someone else and its quicker to do it yourself but then get so busy jobs don’t get completed?


Would you like a VA but think you won’t have enough work every week for one?


YES


I will be addressing all of these points and so much more on this webinar


Yes you know it makes sense.


Join my FREE WEBINAR on Thursday 7 – 8pm GMT
https://attendee.gotowebinar.com/register/6868675898988640257


An extremely useful webinar looking at how to take on temporary, part time and full time virtual assistants and how to use outsourcing websites to find the very best talent.


If you only have a few tasks per week that need to be outsource or need a part time assistant  this is the webinar for you.


I have 2 full time Virtual Assistant &
I’ll show you which websites to use and how you can outsource your tasks leaving you
to concentrate on doing the parts of your
business you love.


Jump in ASAP I have 100 seats available.


LOVE LOVING Snapchat – add me RachelLHolmes
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Who Wants To Be A Millionaire??

By Andrew Crawford

As I get older, one by one of my favourite icons are leaving this earth.

So yet another one leaves us….in fact there are two icons that left us during this last week. My man from Harry Potter Alan Rickman, who needs no introduction and a member of a popular soul singing group named                                                                                                                                                                                                       Nicholas Caldwell.

Who is Caldwell you ask??

He was a member of The Whispers, the group that brought you ‘..and the beat goes on…’ and many more classic soul dance tunes.

The thing that makes these stand out is that most if not all the names you are hearing about, on their deaths, are multi million pound figures.

Another thing that you may realise is that not one of them took one penny with them when they finally departed.

All their stacks of millions of wealth was left behind for those family members                                                                                                                                                                     to fight over…opps….to discuss.

Have you been there before?  I have

When my parents died all their land, property, cash, jewlry and possessions were left behind. They took absolutely nothing with them.

That’s when you realise that you have to LIVE.

This week, amongst the stress of Tax Returns, I had to leave my pilots desk to visit a long-time client. He is now in his 70’s .

All his life he has been saving, accumulating and investing. He has amassed a great fortune in multiple properties and huge amounts of good old hard cold cash……….

 But…………

Now he has amnesia. What does that mean? He is NOT part of this world anymore. He has to be looked after. He hardly knows me anymore. He didn’t get to enjoy all his wealth.

So Andrew,

What has ‘Who wants to be a millionaire’ got to do with Accountancy & Tax??

Let’s face it…..when we were younger we all wanted to be millionaires and millionairesses……………..but are we enjoying the journey, have we laughed, cried, have we lived??

The Taxman will certainly be smiling, without having to do any stressful work…………….just waits….!!

So how do we skip past the grips  of the Taxman?

You all know the 7 year rule. Here are the rates…

http://www.fitnessindustryaccountants.com/ard/detail_doc.asp?ID=638120&AID=1987&SID=11&FID=37232

Basically, if you make a gift to someone and live for 7 years after that gift, the value of that gift will not be counted as part of your ‘Death Estate’

Some important gift types come into play, you may or may not have heard of them, so I summarise them here.

Exempt transfers – These are gifts with specific exemptions for example a gift to your spouse.

Potentially Exempt Transfers (PETs) – This gift is initially treated as exempt but becomes chargeable if you die within 7 years.

Chargeable Lifetime Transfers (CLTs) – A gift you make in your lifetime and IHT is paid when the gift is made. For example if you give a gift to a trust.

I have noticed….amongst other things, that the nil rate band, that is the amount of value at which the value of all your assets can be before the 40% Kicks in, which is £325,000 at the moment, has been artificially kept low…..why?….to TRAP everyone…….allegedly.

OK Andrew…… I fall within the category …Is there a way to avoid the Death Tax?

Why…Yes of course…and I suspect you want me to reveal some tricks here??

Firstly make sure you have a tax efficient will. If you die without making a will (intestate) and you have no children a large proportion of your estate will go to…………..The Government….and I know you would want to bolster up the already bursting coffers…tee hee

Oh….and did you know you can change a will AFTER your death, called ‘Deed Of Variation’.

Secondly…….Transfer your assets…..again for those not paying attention……Transfer your assets…EVERY 7 years….(diamond)

Even though all transfers and gifts to your spouse are exempt, this will raise the value of their estate. So when they die, the IHT will be high.

Thirdly, use Trusts to shelter your gifts.

There are 3 types

  1. Accumulation & Maintenance Trust
  2. Interest in Possession Trusts
  3. Discretionary Trusts

Next….. ‘Gifts Out Of Income’, this is where if you make any amount of gift out of your income, especially large gifts, it will cease to be part of your estate from the moment you have made that gift….

However…………as with all things, there are conditions.

  1. The gift should be part of your ‘normal’ expenditure (so give this gift EACH year).
  1. After making the gift, it will not affect your standard of living.

So….do you STILL want to be a millionaire???

Why….Yes…!!!!

Finally 

If you still haven’t done your Tax Returns, don’t worry, you still have time.

If you have loads of paperwork and you produce a lot of invoices, you can try Zlogg. This is a new accounting software launched a few months ago

Try it for FREE for 30 days :  www.zlogg.co.uk

If you need an alternative because your tax affairs are sinple then there is Quick Zlogg. This is an online Tax Return service only.

Visit the site here : www.quickzlogg.co.uk

Live Your Life – AJC

Andrew James Crawford

www.zlogg.co.uk

www.quickzlogg.co.uk

www.fitnessindustryaccountants.com

HAPPY THURSDAY

LOVE RACHEL XX

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