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  • The Back Bone to all Fitness Businesses in 2016 and beyond

    Did you know that a simple little email newsletter is what launched my entire online business, Choreographytogo
    and Kick Start years ago?

    I began with a list of 50 emails. From there it helped spread the word about my fitness classes, workshops and training courses, gain credibility as a presenter, support solo Fitness Instructors with a network, forum and business system and create bonds
    and relationships with so many people.

    It was and still the foundation to my business.

    And while today I take advantage of many additional
    methods like networking, writing, speaking, blogging, and social media and all the rest of it, this newsletter is still the backbone of everything I do.

    Email is a tool we all use every day, it’s easy to use,
    and everyone uses it.

    Newsletters will also help gain online trust with your audience, help promote your services, set yourself up as a leader in your area, PLUS update your clients with class information, education and inspire them with articles and helpful information.

    If you can write an email and press SEND,

    you can publish a newsletter.

    Even if you know ZERO about
    marketing you can put all your email addresses into a bcc (blind copy) and send out an informative newsletter just using your inbox.

    I used to mail the Choreographytogo newsletter out like that for months and keep adding email addresses of interested people.

    With all the hi tech ways of starting an online business writing a newsletter is the first step in complementing your offline business and most definitely shouldn’t be overlooked.

    Quick Newsletter Tips

    1. Keep it fresh, proactive, helpful and fun read.

    2 .Keep your articles short and to the point. Top 5 Lists are always good for scan reading, plus include some longer articles. You can always recycle these on a blog or at a later date. Your written articles are never wasted.

    3. You don’t even need a website!
    I started Choreographytogo 6 months before my website was finished. It helped me build a list before the website launched.

    4. Reliability – Publish your newsletter same time, same day every week. This will help build trust with your audience online.

    5. Keep it rich in content. I write a bit of the newsletter every day, sometimes just 15 minutes a day ( usually when I get up is the best time for me to write), I write about what is inspiring me at that time – keep it fresh and current. I cant write under pressure – you may be the same.

    6. Use guest writers and articles with the authors permission.

    7 If you are not great at writing then use video (VLOGS) in your newsletter. Speak directly to your audience. Use a cheap web cam and upload to youtube. Send the link to your membership.

    8. Always remember you are trying to nurture a genuine relationship with your readers. Help, support and serve them.

    9.Ask yourself what are your business objectives?

    Are you trying to get new clients to your classes, Build an online business to compliment your offline business, develop an online community, Gain visibility in cyberspace. Keep these points in mind when writing your newsletter.

    10. Who is your target market? When I first began C2Go it was aimed at Group Exercise Instructors and Community Instructors needing support and new business and promotional ideas. Who is your potential profile.

    11.Use your Twitter and Facebook to encourage people to join your newsletter list. Get people from your Facebook onto your newsletter list.

    12. Offer value to your readers. Everybody’s inbox gets rammed with “stuff” make sure your newsletter contains interesting info pertinent to your readers.

    13. Write your newsletters as if you are emailing a friend – you are- your class members and clients members are your friends and you are building an online relationship with them.

    Writing a weekly newsletter is a lot of fun!
    I LOVE the feedback when these little ideas emails go out.

    Yes, it is time consuming to write.

    Yes, sometimes I CANNOT think of what I’m going to write.


    It’s THE best way to build your online business and personally I think it is the backbone of ALL businesses – Live and Online
    I hope this helps inspires you to work on your list building every day – that’s the key to a successful business.

    Have A Wonderful Wednesday

    Love Rachel x

    I’ll be on Facebook Live today at 730am with a workout
    and on with a LIVE
    Step combination.

    josieAre you ready to really up level your
    fitness business?

    I am looking for passionate people to join
    Kick Start as Franchisees.

    We now have 3 income streams
    for you to take advantage of and reach more people
    and build a strong business Live and Online.

    Click here for more information

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