WOW what another week goes by.
How are you?
I’m writing this from sunny Fuertueventura where Logan and I are teaching on Fitness Week and it’s been brilliant, great to get some sun and enjoy wonderful
experiences together. 🙂
Its a quick newsletter today as the wifi is not that great
and keeps timing out on me….but id love your feedback via the
Choreographytogo Facebook page.
Are You MISSING All of the 65 plus People who ARE
This keeps popping up over and over again.
**Facebook And Instagram Adverts
Are you wondering about Facebook adverts & if you should
jump in and utilise FB Adverts for your fitness business?
The answer is YES
FB Ads are AN AMAZING way to drive traffic to your
live classes & services.
In fact they work SO WELL to drive new leads & business
once you understand the “knack” of how to do it.
You will need to do
some tweaking & testing before you create
THE perfect ad, but once you understand the nuts & bolts of it, you will be all set to really reap the benefits.
Facebook does so much now for you with its Smart Targeting and it no where near as difficult as it used to be.
Be prepared to spend £5 – £10 a day tweaking your ads.
The key as well is to keep growing your EMAIL list on a daily basis adding new emails to your list and sending out valuable content to your fans & customers.
A great question that came up in one of my groups was about older people NOT being n Facebook.
BUT So many ARE- instead of thinking about who isn’t.
Focus on WHO IS.
Drive and target your Facebook adverts at the 65 + /Retired
Because (like my mum who is 74 and goes to local classes) they scroll SLOWLY through the news feed and read EVERYTHING.
Unlike 45 year old women who speed through the newsfeed
and miss your adverts.
Before you say…
“Older Adults are not on Facebook”
Try some ads, test, target – ask you current friends on Facebook
to share with their parents.
Its actually easier to market to this age group. You just have to try, target and test.
Ideas To Attract 65 +
ASK and POST – Your looking for 20 x 65 + ladies to join your
new daytime Fitness Pilates class – ask your members to share with parents/friends.
Test and create your Adverts – DO IT and have a go.
Change your mindset – don’t buy into the “oder people are not on
Facebook in my area”…
***A lot are – enough to fill your classes thats for sure***
You just have to target them properly.
2018 is the year of the fitness specialist.
Go and find these niche markets.
Offer what the big box gyms don’t.
Leave me your feedback on the C2go Facebook page
Love Rachel xxx