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  • “Feel the fear and do it anyway”

    Do you fear the fear and do it anyway?


    This is a title of an extremely popular self help book.

    Does it apply to you?

    Are are you still procrastinating because you have a  fear of failing? Talking to Instructors in Edinburgh yesterday promoted me to write this blog post. Many of us seem to still have a barrier up when going after what we really want in our fitness business, and why….what IS the worse that can happen.

    I’m definitely a glass half full person kind of girl and you need to be if you want to propel your fitness business and career forward.

    What is the worse that can happen?

    Barrier 1.

    I want to start a new class, Bootcamp or course but what if  no one comes?

    Solution 1

    Do your market research FIRST. Ask on Facebook if your friends want this new class, at this time, in this venue. Don’t commit any time or money to promotion until you have confirmed there is demand. Survey your customers and clients get market research first.

    If there is potential demand. Go for it and if no one turns up, try another time, another venue, another class type.

    Barrier 2

    I want to create an online product, website but what if no one buys it or looks at it.

    Solution 2

    See above.

    Online products may take weeks or months to take off. Build a buzz and generate interest before launch. Ensure you do tons of pre promotion like Blogging, Vlogging, Facebook count downs, Twitter updates, Special promotions and deals on the day of launch.

    Barrier 3

    Ive got loads of ideas and don’t know where to start

    Solution 3.

    Open a folder and collect as much information on each idea as you can.

    Write to do lists and find people who can help you with your project.

    Work out costings, profits and timelines for each project.

    Prioritise each project and decide which one to follow through first..


    Give yourself a completion deadline and stick to it.

    Don’t be scared of failure, you won’t die of failure!

    Every single fitness entrepreneur has failed spectacularly at something, some idea they thought was THE idea and it fell flat on its face.

    I’ve had multiple failures, countless ideas that I thought would work and didn’t, usually because I didn’t find out first what my customers wants and needs were at that time.


    Don’t let a small failure stop you. Embrace it,accept it, understand what went wrong and carry on.


    Remember feel the fear and do it anyway!

    Have a great Sunday


    Rachel xx

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