C2GO Newsletter 19 April

Finally, the sun came out and what a difference it makes to EVERYTHING. If you are in the community does the sun make MORE people come out to class or less, as our members stay at home in the garden or hit the pub garden?  Personally, sunny vibes always makes me want to work out – what about you ?

The Next Big Fitness Trend

With so many big brands coming into the Fitness Industry the race is always on for the first land grab. Who will be the FIRST in your area to do Boogie Bounce, Fitsteps, Zumba Strong or whatever comes along.

Loads of us rush headlong into the training, buy all the merchandise, buy into the whole brand and set up classes and that is so cool, and you can keep doing that cycle – the only thing is the cycles get shorter and shorter. Have you thought about creating a digital arm to your business?

Getting you, your business, your services and your brand online IS The next big thing, otherwise you will be chasing the brands and teaching classes FOREVER.

We are on the cusp of a cultural digital revolution and there are very, very few FitPros doing this well, let alone at all. Digital fitness, health, nutrition, mindset and well being is wide open. You can create anything now online and get in front of your target audience relatively easily with social media, blogging, websites and all of the new platforms that are now coming hot on the heels of Facebook.

We all love & adore teaching class and training people and we don’t want to stop, but harnessing the full potential of the web is more important than ever as we are shifting into the next digital era. PLUS, do you really want to be teaching ALL of those classes in 2 years? 5 years? 10 years?

So you can free up your time, earn more money, by creating digital products and services and it’s a good idea to start learning now. Otherwise, you will be class locked for ever.

Social Media is Changing

Facebook reports this morning that 1/2 the world’s population is now on & using Facebook!!  That is incredible and although Facebook is going through turbulent times if you are attracting customers who are 35 plus they are probably on Facebook.

Have you noticed Facebook is changing?  Your status updates and posts are not getting the reach as they used to. Facebook is not showing them to nearly as many of your friends and fans. Images and graphics are becoming the most reposted and shared updates as opposed to text only. This is because graphics and video marketing is becoming the  way to market on social.

The brain processes images 500 times faster than text so a picture with a small amount of text is going to be processed faster and quicker by the friend quickly scrolling the news feed on an iphone.

Think about the ramifications of that. A quick eye catching pic , GIFF or 1 minute video with a few words about your classes is a great way to start.

Try these apps to create some cool photos and text:

Word Swag, Pic Stitch, Adobe Spark, Instacollage,Pic Play Post.

Have a bash this week and see what happens.

Tips to Get More Facebook Engagement – Remember the more comments, shares & likes you get the more Facebook will show your content in the news feed.

1: Use fun images with minimal amounts of text for more comments, shares & likes.

2: Create your own motivational quotes for more comments, shares & likes.

3: Ask questions people can’t help but answer. Our brains LOVE simple close ended questions.

4: ENGAGE – When you post something & people comment make sure you jump in and keep the conversation going.

Social is moving away from PUSH marketing. Constant status updates selling your classes will start reaching less & less people, the future is content creation that our followers will enjoy & get value from.

Training Updates

Buggy Beat Training has launched and so far the response to the new classes around the UK has been incredible. The new BB Instructors have marketed their new sessions relatively easily on Facebook with graphics and videos and not paid adverts  Click here for details

Level 3 Pilates – I have added a northern date for LEEDS on 8/9/10th June  click here to see all the 2018 dates.

NEW TOUR Dates with Rachel 

9th June Manchester, 16th June Bristol,23rd June London, 30th June Birmingham

Have a wonderful Thursday

Love
Rachel

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