Instructor Newsletter 26th June 2014

Monday 30th June will be our
Kick Start Fat Loss No Sugar Challenge
Day – Kick The Addiction.

Watch out for videos, articles, blogs
& updates you can pass onto
your class members.

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The Rachel Holmes Podcast Show
Episode 3 with Jo de Rosa

I have a cracking podcast for you today.

It’s my interview with Jo de Rosa.
Jo’s story is exceptionally inspiring
& she discusses
how she went from being a party girl in
Thailand to owning the beautiful
Inner Guidance Retreat Centre.

She also spills tons of meditation tips
& ways to get positive mindset
groove on.

It’s a fantastic podcast & you can listen
on the go by clicking here.

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10 Tips Fitness Professionals Can Make
More Revenue

Do you need to increase your revenue?
If you are not making enough from teaching
classes & want to create a more robust
fitness business.

Add your email to get my new free video
series

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Top Tunes for Your Classes

Here’s what I am playing in class this week.
All of these mixes can be found on the
Pure Energy Music Website

www.PureEnergyMusic.com

1: HIIT VOLUME 4 is now out & it’s flying.

Quite a different vibe from our last 3 mixes.

2: DRIVE TIME

My Active Seniors Class are really enjoying
this compilation, a kind of radio 2 vibe.

3: Chart Breakers 10

The Chart Breakers series is one of the
most popular Pure Energy have ever released.
Hence we are on #10
Cracking mix for your Aerobics / Step / Conditioning.

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Are You Using FIVERR.com?

I use FIVERR every single day.

Logos, graphics, posters, audios,
admin……

In fact everything you need to get done
someone on FIVERR can do it for you for $5.

I cannot recommend this site
highly enough.

If you need something doing
or you are never getting to the end of
your mountain to do list, then outsource
it some one on FIVERR.com

Now, if only someone from FIVERR
could pop round & do my ironing……..

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Make it Happen Business Day

I will be launching another Make it Happen
Business Day in London in August.

Awaiting dates and venues.

Tweet me if you are interested in attending.
@RachelHolmes

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Today’s Affirmation

I was thinking about my affirmation for the day &
on my phone popped up:

My gratitude gives me an awesome attitude.

Fabby one for a sunny Thursday so
type it onto your home screen.
Write it big & bold where you can see it &
use it ALL DAY!

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How do you get more confidence about your abilities

Wimbledon or Glastonbury?
By Andrew Crawford

What is the most precious thing you have at the moment?

My answer is at the end (no peeking…!!!)

What is your 2nd?

I raced back from London tonight after attending the funeral of my mum’s best mate. They used to chat for hours at a time, never a dull moment. Yesterday, after spending the whole day in Bristol, I dropped into my cousins who live in Swindon…………..oh my, what an evening of laughter and old stories….oh…and a little tipple (I was driving so no drinking).

Winbledon started this week….strawberries and cream and a bit of tennis. Glastonbury also starts………. mud, music and tents…!!!

I never ever fancied holing up on a field for a couple of days rolling in mud. That somehow didn’t appeal to me….I’m sure that ‘Glamping’ was born out of this dislike for the same. Much like camping out on the streets overnight to queue up for tickets to gain entry into that famous Sarf London landmark.

So Andrew….what has Wimbledon & Glastonbury got to do with Accountancy & Tax?

Well….these are annual events which attract a lot of people who then spend their hard earned cash on all the delightful things on offer.

They both started small and gradually grew in to the monsters they now are.

Just like your business.

You no doubt started small and grew it into what it is now. As your clients wanted more, you added different products and services to extract the money from their Gucci purses or Mulberry wallets.

The idea of ‘FUNNELING’ springs to mind.

This is something you see more and more each day now when you take the time to pay attention to it. Does it work??? Like Gangbusters as our distant cousins in the States would say.

Firstly, you offer your prospects something of value. This is FREE.

Then you would offer them a product or service which would cost then an introductory price, say £47. It must be of value.

Following that you funnel them onto the next level with another product or service at a little more expensive price, say £97.
You ain’t finished yet.

You would then offer them a more expensive items, say £197 and continue on this journey offering them a more expensive priced item or service adding to library of offerings as time went by.

You will slowly but surely build your business,

Another idea you see all the time is  when they offer ‘Packages’.

You could package a few of your services and products up, give it a great title and flog it to the client…ooopppss…I meant offer it as an added value package as a compliment to your other items.

Have you not seen this??

Bronze package, Silver Package or Platinum Package?

Each goes higher in price with additional items bundled together.

For instance, check out this Wimbledon’s offering. It is one of their ‘Platinum’ ones………

Champagne & Canapé Reception
Michelin Star Luncheon by Angela Hartnett 
Private Transport from Court to Hospitality Suite
Afternoon Tea

Alternatively in place of the normal entry ticket, they offer this thing called Debentures.

Centre Court Debentures
Every five years, Centre Court debentures are issued. Holders are guaranteed one seat per debenture held for each day of The Championships during the five-year period.  The current issue of 2,500 debentures covering the 2011-2015 Championships were issued at £27,750, made up of £2,000 nominal value, £22,000 premium and £3,750 VAT on the premium.

No.1 Court Debentures
Every five years, No.1 Court debentures are issued. Holders are guaranteed one seat per debenture held for the first 10 days of The Championships during the five-year period.  The current issue of 1,000 debentures covering the 2012-2016 Championships were issued at £13,700, made up of £500 nominal value, £11,000 premium and £2,000 VAT on the premium.

I’m not too familiar with the offerings at Glastonbury but they must have normal tickets and VIP tickets???

How about areas where you can pitch up your single or double tents or bring your own caravan……you get the picture…!!!

Put on your own event and have an array of ‘Stuff People Will Purchase’ whilst enjoying your present offerings. Then ‘Funnel Them’ whilst you have that captive audience. Disney World does this brilliantly….!!!

Just follow and copy what the ’Big Boys’ are doing…!! In other words………..UPSELL….!!

Finally

After a most reflective couple of days I came to the conclusion that OXYGEN was my most precious thing I have. Yes, that is strange but it trumps having excess of the paper and ink they call money…!!

The second most precious thing was TIME.

Notice how these 2 things are FREE but are the most PRECIOUS….?

If you are attending either Wimbledon or Glastonbury have fun.

Andrew James Crawford

www.fitnessindustryaccountants.com
www.facebook.com/fitnessindustryaccountants
www.twitter.com/tax4fitness.