Here’s a brief synopsis of who I am, what I do and the market and demographic I represent, and have access to on a daily basis.
I am a UK based Fitness Presenter, Program Developer, Choreographer and leading Fitness Business Coach and Mentor and through my Website – www.choreographytogo.com, Blog, Newsletters, Vlogs and extremely active campaigns and strategies on Social Media speak and engage with over 45,000 Fitness Instructors every day.
This represents a huge amount of Qualified Instructors I have built up over the last 23 years of being a leading educator in the Fitness Industry.
I have a strong and loyal following within this group who are extremely interested and influenced in my recommendations, the products and services I use and endorse, my suggestions plus businesses and companies I work with.
The demographic I talk to is 85% female, Fitness Instructors, Zumba Instructors, Personal Trainers, Bootcamp Trainers, Weightloss Coaches, Diet and Fitness club owners, 75% are self employed or operate small fitness businesses which in turn, see on average 200 people per week in classes, they hire space and work freelance for several health clubs/leisure centres, aged between 25 – 65, travel from venue to venue, driving on average 25,000 miles per year, have 1 /2 kids. Plus of course are very health conscious, trend and fashion aware, active online and with social media, shop online including grocery shopping, environment conscious, are time poor and juggling their fitness career with family life.
Here is a brief outline of my achievements to date and social media stats
A massive social media advocate here are my current stats:
Facebook Full Personal Profile 5000 Maximum Friends
Business Pages 4,500 Likes in total
Twitter 12,00 followers
Youtube 197 Videos
Fitness Industry Achievements
* Released over 50 Instructional DVDs for The Fitness Industry.
* Presented at every major UK Fitness Convention.
* Leading the UK Group Exercise Field for 23 years.
* Creator of Fitness Pilates – Trained 3500 Instructors in this method.
* Creator of Teaching Teens – Instructor Trainer in Teaching Fitness to Teens.
* Creator of The Body Shock Program – In Studio Interval Training.
* Creator of Active Seniors – Functional Fitness for Older Adults.
* Dance Based Fitness Programs – Bollywood Beats, Spicy Salsa, Hula, Fitness Cheerleading, Burlesque Chair Dance,
Created the Fitness Instructors membership website www.choreographytogo.com providing online Level 2 and Level 3 Fitness Qualifications, host workshops and training days nationwide, is an NVQ Fitness Qualification Provider with a membership base of 42,000 Instructor. I write a weekly online newsletter and reach my membership through Articles, Vlogs, Blogs and Social Media
Active on LinkedInn, FourSquare, Tumblr and Google Plus and Blogs/Vlogs and audio Blog daily
I am also in demand as a Program Developer for global fitness brands.
Get Fit with Mel B – A workout created for Fitness First PLC. The workout runs through all Fitness First Clubs. Created the concept, choreography and class content and updates Fitness First Instructors quarterly. Release 4 is commissioned for January 2012
Retro Robics – An 80’s inspired workout created for Virgin Active South Africa. I have traveled to SA twice to train VA staff in Cape Town, J’burgh and Durban. The program launched through the business in October due to the huge success VASA have commissioned the next release for Jan2012.
June 2012 and beyond:
Launch of UNITE a hybrid program combining Fitness Pilates and Freestyle Fitness Yoga with Jayne Nicholls.
The Dirty 30 Workout Club – 30 Workouts in 30 Days
The Fitness Pilates Wellness and Vitality Boutique – A 14 day coaching, nutrition and workout program for Pilates Instructors.
19 Day Create Your Online Fitness Business Course.
KSFL2120 – The Kick Start Fat Loss Detox for Fitpros.
90 Day Coaching and Mentoring Course.
Small Group Training Workshop with Katie Bulmer-Cooke