The Music Factory Entertainment Group Appoints New Head of Pure Energy

PRESS RELEASE: The Music Factory Entertainment Group Appoints New Head of Pure Energy

The Music Factory Entertainment Group has appointed international presenter and educator Rachel Holmes as its new Head of Pure Energy, the country’s leading provider of music solutions for the fitness industry.

Alongside Andy Pickles, the group’s new Executive Chairman, Rachel will lead a major transformation of Pure Energy with the launch of a new on-demand, app led, digital service in late March 2020; reflecting the changing landscape of group fitness programmes and harnessing innovative digital technology to create a seamless experience for instructors.

With the appointment of Rachel Holmes comes 30 years of industry experience as a group exercise specialist, presenter, creator and educator to shape and lead Pure Energy through this next period of growth and development.

“It’s exciting times to be working with Pure Energy in this revolutionary new service for instructors, operators and brands who demand high quality original artist and licence free music delivered in a frictionless, digital and cost effective way,” Rachel says.

“The right music for group classes is imperative for customer experience, motivation and enjoyment and we aim to deliver a service not yet seen in the industry”.

“When I took over as Chairman of The Music Factory Entertainment Group one of my first areas of focus was the transformation of Pure Energy, as I saw an exciting opportunity for growth. However, to achieve this transformation it has to be industry led, so the appointment of Rachel, who has had a relationship with Pure Energy since the inception of the service, was my first priority and I’m delighted she is now leading the team,” Andy says.

To find out more about the new Pure Energy service email info@pureenergymusic.com or call 01709 710022 or visit pureenegymusic.com