It’s holiday time & judging by all of the out of office emails
I’m getting looks like so many of us are taking some time out.
So, here is a short newsletter to keep you all in the mix.
I begin my Fee Pop Up Workouts in August in various parks
Around Nottingham & Derbyshire.
These are just 45 minutes workouts I advertise on social media
& teach for free & are open to all.
They are wonderful for PR & I always sell DVDS, Books & courses
making the whole experience really worthwhile.
If you want to do POP UP’s then contact your local park services, who will be happy to give you all of the information on usage.
New 5 Day ONLINE KSFL
I start a new online detox on Monday if you would like to
Join click here
Do you want nutrition, fatloss, home workouts
& recipe information?
Add your email to my KSFL newsletter list
Do you want to grow your Fitness Business?
More indepth social media info?
How to create passive income streams,
Coaching/mentoring, PR/Marketing etc
Add your email to my Fitness Business Academy
newsletter click here
Consumers Shop with their Eyes by Rachel
I have no idea where I picked this up or heard it but the statement is so amazingly true and even more so when marketing yourself, brand and sessions on social media. When you are cruising down your Facebook and Twitter feeds the items that often get your attention are pictures, so make sure you are using great images and pictures on your Facebook Pages.
There are some perfect apps which you can add your text onto your photos and create your own quotes and advertisements in seconds. I love Phonto and I use Picstich and Instacollage to put all my photos together, add text and create interesting pics for my Facebook and Instagram.
They ALWAYs get a lot of attention as people do get bored with just seeing the same old status updates. Why don’t you put some fun pics and quotes together today for your social media.
Photos on Facebook generate 53% more likes than the average post, and posts with more likes increase your engagement. This is important because as your engagement increases, Facebook puts you into the News Feed more often so that more of your fans see you, which ultimately leads to more people reading your posts.
How to Get More Likes on Your Facebook Page
Why are Facebook fans important?
Well there are a few reasons. First, when you grow a big community of loyal fans on Facebook, your chances of getting seen and heard inside Facebook increase. It’s really just a numbers game.
The more fans you have talking about you, liking your posts and sharing your content, the more often people on Facebook will see your content. You want an army of raving fans talking about you – and Facebook can do just that!
Also, your Facebook fan count acts as social proof.
That means when someone comes to your Facebook page and sees you have a few thousand fans (or more!) they think, “Ok, this Instructor is legit, popular, professional, etc etc.” Crazy, I know. But true! We want to become fans of pages our friends and peers like. The more fans you have, the more new fans you can get.
Tip#1:If you have a website then get a Facebook “like” Box
A Like Box helps you attract Facebook fans that are genuinely interested in you and your business. You will have seen these on just about every website you visit. It’s where you can see the little Facebook box where you can like the page from your own website.
It’s easy to implement and is one of the more effective ways to grow a quality fan community.
If you are struggling with how to do it then ask your website developer
Tip#2: Use Facebook adverts to grow your email list
I use FB ads daily to grow my email list & promote my
products & services. If you are interested in FB ads
make sure you add your email to my Fitness Business
Tip #3: Increase Your Engagement and Interact on the page regularly
Here’s how engagement will help you attract more fans:
One of the most common reasons why people on Facebook struggle to get more fans is that they don’t have any engagement on their Facebook page. When you don’t have engagement you won’t be seen in the news feed and the news feed is where all the action is on Facebook.
When you get people talking about you on Facebook (liking your posts, commenting and sharing your content) your exposure organically increases (meaning you don’t have to pay for the engagement, it just happens naturally). When your exposure increases, your fan base increases.
The more great content your post and share, the more people comment then the more people will see it in the newsfeed.
So there you have my top 3 tips to getting more fans on your Facebook pages.
Instructor’s Tool Kit
As progressive Instructors, expanding your business empire, no matter how large or small, is important to ensure you are earning a healthy living from your fitness business. Unless you want to teach 30 classes and PT 30 clients it is quite hard to earn a substantial income from teaching alone, so what are the next steps to creating that illusive passive income steam we all yearn for.
This is the first in my series of Creating additional upsells for your fitness business and the email I get so often is how to create a DVD.
Create a DVD to Sell to your Class members – Action Steps
Find a camera man – You HAVE to film a DVD that your class members can buy. This is A NO brainer and it has never been easier to do. Find a cheap camera person and it’s as easy as asking your friends on Facebook – I guarantee one of your friend’s sons/husbands/mates will be a budding amateur or bonafide professional. Ask to see examples of their work and go from there. At the beginning of the year I tweeted I needed someone to film my fitness videos and I got local responses. I interviewed each candidate and found a brilliant film student who now takes care of all my DVD filming.
What do you want it to look like – Show them copies of DVD’s you have so they can see exactly what you want and explain you only need 1 camera and very little editing as you will film it all in one take! (Hopefully!) It doesn’t have to be an MTV production! 1 Camera is totally adequate as all the viewers need to see is YOU demonstrating and teaching.
Payment – Expect to pay about £250 for a day’s filming and editing, then agree a price per copy for duplication. It shouldn’t be any more costly than that, as it is a very simple shoot for someone.
Location – Choose a location that has a nice, well lit back drop. It could be a studio, outdoors, anywhere that would make a nice situation, and do a quick test with your camera man. He will be able to advise you and supply a mic and you will probably need to sort out a sound system. Some producers will have the music feeding straight into the camera others will dub the music over the top, it depends on their equipment.
Music – You have to use license free music that you will need to purchase. Contact Pure Energy who will be able to sell you the correct legal music for the project. You can’t use any music, it has to be special license and royalty free music. Don’t expect the music to be full on chart music. If you notice, music for DVDS is always a bit on the pedestrian side but that’s just how it is to stay legal. Don’t let this be a barrier to your project.
Rehearse – Know your material inside out. Rehearse an intro and outro and rehearse the different sections. For example, your video will need chapters. So, my DVDs have an Intro, Warm Up, followed by the different workout sections, Cool down and Outro. Your DVD needs to be in chapters so viewers can skip to the sections they want to view without having to watch from the total beginning. Again this is a no brainer for an experienced producer.
Cover and Graphics – I use one graphic designer who designs everything for me, including all of my logos, flyers, website, headings, magazines. He designs my DVD covers and I send them to my DVD producer who prints them and adds them to the cases. I encourage you to spend time on creating cool branding and covers for the DVDs as when you take them into class that’s what will sell them. Make sure you have good quality promotional photos of yourself that can be used for your cover.
DVD Trailer – Get your producer to create 60 second clips of the DVD that you can share on your social media channels. Create a launch date and then do build promotion 7 days up to launch day.
Purchasing – Get your DVD up on your website with payment links so you can sell mail order.
Pricing – Around £15 is a good retail price and will give you a good return on your investment. A good DVD will sell for years, so plan your content and look to filming a series of DVDS regularly to keep your selection updated.
DVDS sales make a massive % of my own business and although many people love online workouts, your class members will LOVE to purchase your DVD to do at home and this trend just looks set to continue. So don’t miss out on this lucrative income stream.
Your first DVD will be the hardest, but once you have done one the follow ups will be so much easier and you can sell them to all of your class members and online.
Good luck and Happy Filming Tweet me @RachelHolmes
Ready For Transformation?
by Jo De Rosa
I was teaching meditation to our hotel guests this morning and I had an epiphany moment.
We were doing a ‘sound’ meditation.
I was saying, “Allow the sounds to be there: don’t fight them; let them pass along with your thoughts; there are going to be sounds WHEREVER you are meditating and you cannot change that, so give up the fight with them and accept them…”
I continued, “We meditate not to be good at it but because it affects our whole lives…and when the 30 minute (or however long it is) ‘formal’ practice ends the ‘informal’ practice begins –which is the rest of our lives: our relationships; work; wellness; health etc… and when we can accept sounds in our meditation, we are actually learning to accept what life throws at us. We are equipped for the lows as well as the highs, just as we can allow the birds to sing and the cars to pass as we sit with eyes closed for a few minutes…..”
Before me were 10 people with very limited (if any) meditation experience. I thought about what I had just said to them, and how they could interpret it. And I tried to take my mind back to when I began my own practice so many years ago. It was difficult to keep my mind still back then and I wondered if it would ever become easier, if I would ever be able to ‘let go’ of the constant chatter.
Back then life was a struggle, and it felt that the world was against me. I remember very clearly when my washing machine broke back in 1994 and I shouted out loud, “Why does everything happen to me?”
And I really believed it did 20 years ago.
I was in a verbally/emotionally abusive relationship, partying and drugging every weekend, and working in a job that didn’t inspire me in any way.
Life was hard.
But that was how society told me life had to be, and I felt the same as everyone else. We all complained about how hard we worked for rubbish money, we all complained about our unsatisfactory relationships, and we all struggled.
It was normal.
Then everything changed 17 years ago when yoga and meditation came into my life. Suddenly I was shown the space and peace that was constantly within me (but had been covered up by the negative stuff). I entered a world where I took responsibility for BEING in the abusive relationship rather than a victim of it, took responsibility for BEING in a job that didn’t stimulate me in any way, and also started to work on my highly addictive behaviour.
I began to see things in a new way and stopped blaming everyone else for my problems. I realised that the only person that could change them was ME.
The ‘sound’ meditation that we did this morning is about tolerance. We ALLOW the sounds to be there rather than fighting and pushing them away.
We realise that there is NO POINT in getting fraught with what ‘may’ or ‘may not’ happen in life, or things that we cannot change (like other peoples attitudes/opinions).
We have so much judgement. We say “the cars are too noisy” during meditation, or “why can’t they keep their voices down, we’re meditating!”
Earlier I was playing my Tibetan singing bowl which has a gorgeous and soothing sound when a helicopter approached. And this was the perfect opportunity to show my students that ALL sound is good when meditating! It doesn’t matter if we class is as ‘good’ or ‘bad’.
Accept it. Because you can’t change it…that helicopter is there whether you like it or not!
Can you see how the ‘formal’ practice affects our everyday lives?
In that moment of teaching earlier I suddenly saw how having tolerance was playing out in my life. How my meditation practice was having a DIRECT IMPACT on my day to day living!
Now as a life drama plays out in front of me, it’s like it’s happening at arms length. I don’t get het up any longer whilst others around me do –and in the past I certainly would have been stressed!
Now I have this underlying sense that EVERYTHING is playing out as it needs to, for me to learn what I need to, to move on down my path. And the more I resist, the more difficult I make it. So if I just ALLOW it in like the sounds around me in my ‘formal’ meditation practice, deal with it as best I can, then I can move on.
What is the point of running yourself ragged?
What is the point of worrying about something in the future that may not even happen?
What is the point of going over something from the past that cannot be changed over and over again?
Stop driving yourself mad!
Life is so sweet once you do.
Now instead of struggle there is flow.
And it’s beautiful.
I appreciate all that is in my life, because I want it to be there. And everything that I don’t want has gone, because I’ve chosen it to be that way.
We are a hugely results driven society and our meditation practice is actually no different. When I look back on my life I can absolutely see the MASSIVE positive change that it has made. Without it I would still be stuck in the boring job, inadequate relationship, and addicted to the eyeballs to everything in sight.
It’s been so worth taking 5 or 10 minutes out of each day to connect with myself and check in to how I feel. “Am I being true to myself?” is what I ask constantly to stay on track, and daily meditation continues that connection to self xx
Are You Ready?
I want the world to meditate! Because it has changed my life for the better!
And if you are ready for transformation then my 10 Week Online Meditation Course means your first 30 minute meditation is just a click away. The link is below and I can’t wait for word to get out that life can be all that you dreamt it could be, by just putting aside a few minutes each day.
And for those that are already onboard….how are you getting on? I’d love to hear from you xx
Copyright: Jo De Rosa 2014
Have a wonderful Day
Have you thought about
Health & Fitness Blogging?
Writing regular emails & Blogging isn’t just about
typing words onto your screen:
It is about
learning to communicate in your voice,
from YOUR heart.
It’s about sharing something that is
real & attention grabbing that
can relate to.
YOU have such unique expertise
as a Fitness Professional.
Amazing life skills, tips
& advice that changes lives.
My goal is to inspire
Instructors to reach out,
not only through face to face teaching
but via digital media.
Using Video, Blogging, Writing, Audios
& leverage the power of social media
& the internet.
You really can create
an exciting, profitable & sustainable
There is a definite art & science
when it comes to blogging &
Which you can learn & then hone your
So what do you think?
Are you interested in getting into
fitness blogging & writing emails?
It is THE perfect way to build an online fitness business.
PLUS It’s exactly like building your live classes up:
You begin teaching – You are a bit shaky.
You find your voice – You feel more confident.
You teach more classes – You improve.
You hone your skills – Your personality shines through.
You get great feedback – You continue to improve & build your classes.
You build a loyal tribe of happy customers who LOVE you.
Exactly the same steps for Blogging & Writing.
I keep saying it but, it really is exciting times for Instructors wanting to create a digital fitness business.
Now is THE time.
Have a WONDERFUL Tuesday
Love Rachel xx Tweet me @RachelHolmes
To join my Fitness Business Academy Newsletter List & get more business tips, social media information, Blogging, Filming & PR info Join my Fitness Business Academy Newsletter for tips on creating your online fitness business
I will be opening up my Fitness Business Academy
Coaching & Mentoring School vey soon for all budding
New KSFL 5 DAY Mid Summer Cleanse Starts next MONDAY
with me online.
New Workouts. New Audios. New Motivation
Are you ready for a KSFL BOOST
Click here to join
It is an exciting time to be developing
& creating your online fitness business.
Harnessing the power of the various
social media platforms is key to
getting your message out to
They ALL don’t have to be a massive
time suck if you use them correctly.
So, are you looking at INSTAGRAM
Have you had a look around PINTEREST
PINTEREST used to be the platform
for home redecorating & swapping
But that has all changed.
It’s driving more & more traffic
to YOUR website.
More eyeballs looking at YOUR
products & services.
It’s no where near as involved & time
consuming as Facebook.
Therefore, if you are planning
to create an online service, product
Pop over & set yourself up
with a business account.
Get a feel for what is going down
I’ll be back with some hot
PINTEREST tips to get your
hot of the blocks.
But in the meantime….
Join up & have a play…
You can find me, my pins
& boards if you search
It’s a fantastic way to get new
Happy Pinning & Happy Friday!
Love Rachel xx
I will be opening up my Fitness
Business Academy Coaching Programme
All social media platforms will be covering
#excitingtimes for Fitness Entrepreneurs
Join my Fitness Business Academy
Newsletter for tips on creating your
online fitness business
Add your email and join the Fitness Business Academy Newsletter
Have you been on
a course or a convention
or met someone that truly inspired you?
You walked away feeling happy, positive
& full of ways to change your world.
Your creativity goes into overload
& you feel ready to tackle anything.
Then, 2 days later.
It’s roasting hot, class numbers dwindle,
social media is driving you nuts
& sitting at your desk feels like scratching
finger nails down a chalk board…
Welcome my friends…It’s convention come down
after the amazing Fitpro Live event.
Fitpro Live Round Up
What was HOT!
Firstly, I highly recommend you make the trip next year.
EXCEL is easy to get to & because it’s July the weather is good and London in the summer is always such fun. The sessions (in my opinion) are very inspiring.
It’s not a jump up freestyle extravaganza like IFS, more lecture & workshop based, so oodles of mental stimulation, new research, new thinking and quite unique applications to your fitness classes, PT & Bootcamps.
PLUS, everything is so close so you’re not walking for miles between sessions and with lots of bars & restaurants very close by, it’s nice to unplug from the event from time to time & get back to reality.
Katie Piper – Her talk was so inspiring, emotional & uplifting. The whole room was really moved and affected by the events that have happened to her.
She talked candidly about overcoming not just the physical pain & scars but the mental trauma she has endured. Her spirit & positive mental attitude has seen her though terrible dark days. It was an incredible talk, full of positivity, hope & achievement.
Magnus Ringberg taught a beautiful Vinyasa Yoga class and I especially enjoyed Animal Flow by Mike Fitch; this is a really cool concept involving body weight training animal style, check
Jenny Burrell rocked her 3rd age & Pre/Post Natal sessions, as did Katie Bulmer Cooke, Bobby Cappucchio was outstanding.
Jayne and I launched the Hot Pilates & Hot Yoga Training courses & I got a huge amount of nutritional knowledge from Dr John Beradi – lots of things to implement into KSFL.
All in all a brilliant conference, well worth it. I could easily attend an event like this every month I enjoyed it so much.
Do you want more info on
Nutrition, Fatloss, Lifestyle, Home Workouts?
Add your email to my KSFL list
Do YOU want to grow your Fitness Business
& increase your revenue?
More indepth info on Facebook ads,
social media, marketing, innovation?
Add your email to my
New Downloads On C2GO
If you are spending a lot of additional time on creating new freestyle routines, check out my downloads. Sometimes just seeing a couple of new combinations inspires your creativity and off you go.
Here are my brand new top 3
1:Summer Vibe Freestyle Step
2: HIIT RETRO
3: Summer Vibe HiLO
I am using all of this chory in my classes right now & it’s storming. Click here to view
The Rachel Holmes Podcast Show
with Charlotte Ord
This is a wicked interview with Charlotte who talks about opening your own studio.
Loads of fantastic information here
Click here to listen
Are you Marketing your classes like it’s 1995 or 2005?
Marketing and promoting your classes has changed unrecognizably over the last 10 years with Social Media, Facebook, Twitter and Youtube, so WHY are so many Fitpros marketing classes and services like it’s 2005 or even 1995????
We have to grab those modes, leverage them and run with them as fast as we can because the competition is getting hot out there, and I don’t mean from other classes and Instructors, but from some serious players.
In 2005 there would be a group of community Instructors teaching similar classes to a loyal group of followers. There was a distinct difference of consumer who joined a gym and those that came along once a week to a community class. Community classes were thriving.
NOW look at the local landscape we all are competing with. There is Herbalife, Body by V, Bootcamps, Independent gyms & studios, Budget Gyms, CrossFit Boxes, Zumba, Fitsteps, KSFL and everything in between.
There are some serious major players out there who are doing some serious marketing to similar markets as community Instructors. In order to keep your community business thriving you HAVE to really embrace social media and have a strong strategy. You really can’t afford to just play around on Facebook any longer.
It’s not enough to say “well my people aren’t on Facebook or Twitter”. Well guess what, over a billion people are using social media every day and if you don’t get a plan together soon your prospective customers could be going to the local pub and buying into Body by V.
The eyeballs are on social media and the internet. Newspaper & magazines sales are dropping every month. You have to deliver even more flyers than ever before to even get a 1% return. Less people are going into the local post office and looking at postcards. If you are running community classes you HAVE to shout above the noise on social media. I predict the whole community fitness landscape is changing hugely as we speak. It may not even have hit your area as yet, but it is coming.
Here’s a Marketing comparison in 2005 and a Marketing in 2013 comparison:
Word of Mouth All social media
Flyers Digital posters
Taster Sessions Filmed on Youtube, used on your website
Going to see Local businesses Making contact on Twitter & Linkedin
Press Releases Facebook notes & BLOG regularly
Magazines Free Digital magazines
Of course, flyers, posters and newspaper ads do have a place, but the reality now is that social media is the place in 2014 to build up your followers and potential customers.
My Fitness Business Academy kicked off 5 weeks ago & my students are growing their online businesses, which is so exciting.
I will be opening up the Fitness Business Academy again in August, so if you are interested in getting my weekly business building newsletter, add your email here.
The Good The Bad and The Definitely Ugly……But…School’s Out For The Summer….!!!!
By Andrew Crawford
Yippee………School’s out for the Summer…….. Out goes the school runs. Roads will be clearer (mornings & afternoons), travelling as a whole will be a much better experience.
Yippno…….In comes higher rail tickets, higher plane tickets, higher holiday fares, Summer Schools and bored kids.
Bored? We wasn’t bored in our days. We had hop scotch, penny up the wall, knock down ginger, the old railway, parks, rivers, cowboys & Indians, doctors & nurses ( my favourite….tee hee), cricket against the wall, swings , see saws and kiss chase…!! Mwah
Let’s skip this shall we??? The media is in a perpetual negative bad news state…they don’t want GOOD news…..so I’ll give you some…..You’re ALIVE….That’s a gift, that’s why they call it the present…!!
The 2nd airplane going down…..innocent lives gone.!! Who to blame….Putin..!!!
Why?? He disn’t know about it but still everyone wants to point a finger. Note this moment in history because if anything goes wrong make sure we all point a finger to the HEAD
The Definitely Ugly
I couldn’t escape that video on FB of those police officers killing that innocent man in broad daylight. Even with ‘video evidence’ no one is convicted of manslaughter……..this goes well beyond comprehension.
Witnesses repeatedly told the police that he just broke up a fight. Did they listen? ………….No. Repeatedly shouting “I can’t breath” a few times. Did they listen…?? No..!!
Then after realising that he lost his life lied to say that he was breathing…!!!
It’s all on camera….but I bet £10,000 noone goes to jail..!! Definitely Ugly
What’s Good, Bad & Definitely Ugly got to do with Accountancy & Tax?
Well Brothers & Sisters, remember my story last week?
The geezer who had a £34,500 tax bill……..well I got it to under 3 G’s….that’s 10 per cent of what they were originally searching for. I’ll keep you updated on that one.
They ain’t gonna like that…..so ball and ox…..it’s my job..!!
So that’s good. Oh……..3 G’s = £3,000
The Bad was yet another case that I dealt with today. This time I met with something which I hadn’t dealt with before.
Beware of Schedule 41 FA 2008
This is where they have set out some new ways of extracting money from you.
This is a penalty which is calculated as a percentage of Potential Lost Revenue (PLR). There are 3 stages for them to decide what penalty to charge you.
Remember this is where you have ‘failed to notify the HMRC about additional income within the statutory time limits.
In calculating the amount of penalty the will take into account the ‘extent to which you have been helpful and provided information about your income or gains that were omitted, understated or paid late’.
Stage 1 is where they have a Penalty Range. This will depend on your behaviour. The behaviour which led to the failure to notify. In addition to that, they have something called Disclosure.
Remember I mentioned this some time ago??
It is whether your disclosure was prompted or unprompted. In other words, did the HMRC find out that you should be submitting a tax return or not.
Stage 2 is the reduction for quality disclosure. Just remember Telling, Helping, Giving. They will decide the percentage depending on your actions.
Stage 3 is the penalty percentage. They work this out from the minimum
And maximum penalty then multiply this by the total reduction at stage 2.
Let me tell you something now….!! It all looks gentlemanly but in essence it is all weighted towards adding additional penalties to any late tax payment.
You will recognise that this is also a way of loading any outstanding debt up to 100%.
More on this at a later date.
Please warn people about the above, they seem to be rolling this out (to the workers only) not to the closely protected elite.
It was a pleasure to meet so many nice people last week at the FitPro Convention.
Do good and good will follow you. Let’s get these kids through the next 6 weeks …..there should be no boredom setting in there’s too much to do..!!
Have a great Thursday
Tweet me @RachelHolmes
The great news is it’s getting easier than ever to promote
& market your services, products & programmes.
And I don’t mean by going back to pushing flyers
through letter boxes.
Remember trudging the streets?
Getting your hands stuck & nails ripped
off, pushing class cards & flyers
I just to DETEST flyering.
Deciding which streets & estates
my potential customer
“may possibly”live on.
Did it work?
Sometimes & sometimes not.
Random & unpredictable.
But, now we have the gift that is
We LOVE social media.
Add your email to my Fitness Business Academy Newsletter
But YOU have to know how to use it
correctly….it’s changing & evolving all the time.
Just banging status updates on Facebook
is now about as old skool as pushing flyers
through the doors.
It works sometimes & sometimes not.
Random & unpredictable.
Hit & Miss.
Plus Facebook is BUSY, LOUD & NOISY
so much NOISE.
So here is my BIG TIP of the DAY
If you avatar is women….busy women….
searching for solutions…researching ideas…
wanting the latest quick fitness information for her particular age group
You need to be getting your eyes over to Instagram
The fastest growing user on Instagram is female
30 – 49 years old.
Is she YOUR customer?
67% of Instagram users are female
There are 150 MILLION Active users on Instagram.
Instagram is FAR easier and FAR less time consuming
Eyeballs that could be looking
at YOUR online products & services.
You can post in seconds from your phone
great content that will bring customers
to your door.
If YOU Are not on Instagram & YOU are serious about
creating an online Fitness Business.
Follow me & I’ll follow you back
& start to get a feel for the platform.
I have 2 IG accounts
Kick Start Fat Loss
There is SOME serious potential
over on Instagram.
Have a wicked Wednesday.
I go into MASSIVE details about Instagram & every social
media platform in my Fitness Business Academy Coaching & Mentoring
I am currently working hard with my first intake on students
& we are getting AMAZING results.
I will be opening up the doors for intake 2 very soon.
If you would interested in getting on the priority list
when it does open up again Click here
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